With most parents struggling to squeeze out some time for themselves, a creche facility could just about be the breather many have been waiting for when they nip to the gym or head out for their weekly shopping. But, if you are nested in a little nook away from the high footfall areas, you could be missing out on many of these prospective customers who could be totally unaware of your services.
So, here are some marketing ideas to help you attract more customers:
Create a website
Websites have moved on from being the good-to-have marketing feature to an absolute prerequisite for all businesses. As the internet is the first port of call for most customers searching for a new business, a website is a crucial tool to usher in prospective customers and offer them the information they need about your services.
Now, having a website doesn’t mean you have to splurge out on something fancy. Free website builders like Weebly or Unbounce could do the job for you if you are planning to do it all yourself. A simple website listing out your services, opening times and contact details should be great for starters.
If you have a Cheqdin subscription for your online registration and bookings, just add our free ‘Book Now’ or ‘Register Now’ buttons to your website to let your customers register and book with you instantly.
List on Google My Businesses
Getting your creche listed on Google My Businesses is another important step to increase your visibility when your customers search for your business online. The listing is free. And, you can add in all details from your location, website, phone number and opening times to be displayed quickly to your customers.
However, if you are renting out the property or operating out of shared premises, there are certain criteria you would need to fulfil, such as displaying permanent signage outside the property. You can check out the link here to see if your business qualifies.
Advertise in local community forums
Check out your regional community forums and websites for advertising opportunities. If you are part of any membership groups or organisations, you could also explore the option to do a free press release or get featured in their newsletters.
Display flyers on notice boards
Speak to the supermarkets, coffee shops, churches, community centres and mum-to-be/ parenting groups in your area for opportunities to display your flyers on their bulletin boards or notice boards.
Make the most of social media
Social media is another free medium that you shouldn’t fail to tap into to reach out to prospective customers and engage with existing ones. Besides making announcements and posting about the events at your centre, you can also use these platforms as an additional route to let your customers book or register with you. If you are a Cheqdin user, make sure you pin a link to your online registration/bookings to each of your social media platforms and give your customers an additional medium to book sessions with you on the go.